Official summary
What is being procured?
The subject of the procurement is brand strategies and communications platforms for Yle Areena (online streaming service) and the Yle mobile app. The objective of the procurement is to appoint a single strategic agency partner to develop brand strategies (stage 1) and long-term communications platforms (stage 2) for both Yle Areena and the Yle app. The work will define what each service stands for, how each is distinctively positioned within Yle’s broader digital service architecture, and how those positions are expressed consistently across all touchpoints over the coming years. Estimated schedule of the project: Yle Areena launches in Q2 2027, and the Yle app in Q3 2027. As a result of this tender competition, Yle will select one (1) supplier with whom it is going to sign an agreement wi
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TED · 659284-2026. Checked on Sep 24, 2026, 3:05 AM.
https://ted.europa.eu/en/notice/-/detail/659284-2026
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TED · 659284-2026. Checked on Sep 24, 2026, 3:05 AM.
Data is restructured for easier reading. The official notice and procurement documents always prevail.