Uradni povzetek · English
Kaj je predmet naročila?
The subject of the procurement is brand strategies and communications platforms for Yle Areena (online streaming service) and the Yle mobile app. The objective of the procurement is to appoint a single strategic agency partner to develop brand strategies (stage 1) and long-term communications platforms (stage 2) for both Yle Areena and the Yle app. The work will define what each service stands for, how each is distinctively positioned within Yle’s broader digital service architecture, and how those positions are expressed consistently across all touchpoints over the coming years. Estimated schedule of the project: Yle Areena launches in Q2 2027, and the Yle app in Q3 2027. As a result of this tender competition, Yle will select one (1) supplier with whom it is going to sign an agreement wi
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Uradni povzetek · English
The subject of the procurement is brand strategies and communications platforms for Yle Areena (online streaming service) and the Yle mobile app. The objective of the procurement is to appoint a single strategic agency partner to develop brand strategies (stage 1) and long-term communications platforms (stage 2) for both Yle Areena and the Yle app. The work will define what each service stands for, how each is distinctively positioned within Yle’s broader digital service architecture, and how those positions are expressed consistently across all touchpoints over the coming years. Estimated schedule of the project: Yle Areena launches in Q2 2027, and the Yle app in Q3 2027. As a result of this tender competition, Yle will select one (1) supplier with whom it is going to sign an agreement wi
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TED · 659284-2026. Preverjeno 24. sep. 2026 05:05.
https://ted.europa.eu/en/notice/-/detail/659284-2026
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TED · 659284-2026. Preverjeno 24. sep. 2026 05:05.
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