Centre for Excellence - Strategic Branding

Official summary

What is being procured?

This project will develop a strategic brand identity for the National Centre for Excellence in Tourism and Hospitality, a flagship initiative designed to support skills development, innovation and workforce growth across the visitor economy. The commission will create a distinctive brand, logo and supporting identity that reflects the Centre's vision as a nationally and internationally recognised hub for excellence in tourism and hospitality. The work will include brand definition, creative development and application guidance to ensure a consistent and professional identity across key audiences, partners and future promotional activities. The branding will support the Centre's launch, stakeholder engagement and long-term ambition to position the North East as a leader in tourism and hospi