Official summary
What is being procured?
The object of the procurement is media agency services for VR Group in Finland and Sweden. The procurement covers media agency services in Finland and Sweden, including strategic media planning, media buying and optimisation, analytics and measurement, customer and market insight, and the use of marketing technologies and AI. The preliminary scope and content of the procurement are described in more detail in Appendix 1. The procurement will be carried out by means of a negotiated procedure. The Finnish Act on Procurements and Concession Contracts of Entities Operating in the Water and Energy Supply, Transport and Postal Services Sector (1398/2016, hereinafter the “Act on Public Contracts in the Utilities Sector”) applies to this procurement.…
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TED · 791033-2026. Checked on Nov 13, 2026, 1:05 AM.
https://ted.europa.eu/en/notice/-/detail/791033-2026
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TED · 791033-2026. Checked on Nov 13, 2026, 1:05 AM.
Data is restructured for easier reading. The official notice and procurement documents always prevail.